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secrets to smart video

  • A great pitch has order in business video

    One of the top results should be your online video.

    Ross R. Mason: A great pitch reflect in the simplest way that you've really done your homework.

    To be relevant online today, you really need to discuss your product, or service, or what you do, in terms of key work, phrases, and important concepts, and then align those things with the talking points that you cover in your videos. You may have referred to your business a certain way for a very long time, and yet a majority of the people today could be searching using a completely different phrase, for exactly the same thing.

    So order with online video comes by aligning what you have to say with how people are searching.

    So that when they're searching online for a solution that you can provide, one of the top results could be your online video.


    engaging:VIDEO series Notes to present yourself 

    Ross R. Mason and Motion Media Solutions video production.  


  • secrets to smart video

    Secrets to Smart Video is a series of videos which share effective insights, techniques and methodologies for using online video to present yourself in business communications, websites, social media, mobile devices.

    Each Secret to Smart Video is accessible in this category. To watch all these videos, please refer to the Secrets to smart video playlist.

    Video proFile® page is a profile for each video. Using analytic tools, we optimize its title, description and tags to match your video message to relevant search keywords and phrases, and submit them to Google, Bing and Yahoo for indexing.

  • Secrets to smart video


    engaging:VIDEO series from Ross R. Mason and Motion Media Solutions on its blog, engaging:VIDEO | note to present yourself


  • Smart business video is not just social

    A powerful communication tool...not just social.

    Ross R. Mason: It's common place today because of the popularity of YouTube, for a lot of people to think about online video as a social network activity. It's so much more than that.

    If you think about your business from the standpoint of what facts people are interested in in your industry, what important questions do prospects, customers have when they come to do business with you. And when you sit down to advise your client on your authority, and demonstrate the knowledge that you have, these things can be shared through online video in a very powerful way.

    Online video is a powerful communication tool, if video is not just social.


    engaging:VIDEO series  Notes to present yourself 

    Ross R. Mason and Motion Media Solutions Video Production.  


  • Smart video goes in every email

    Video proFile page is smart for search + sharing

    Smart business video goes in every email to increase views, opens and conversions.

    • Adding video to email boosts open rates by 20%
    • Video email increases click-through rates two to three times
    • Using "video" in email subject lines reduces unsubscribes by 26%

    For these reasons, the profile section of the Video proFile page was designed to be like your hosted video business card.  Watch the video and see how easy it is to add the video as your email signature, or to any email for marketing purposes!

    Smart business video goes in every email. 


    engaging:VIDEO series  Notes to present yourself 

    Ross R. Mason and Motion Media Solutions Video Production.